With flattening of the world, rapid technology changes, and social relationship changes between companies and society, Dr. Yoram Wind called for the marketing discipline to adjust to today’s realities and he suggested strategies to increase rigor and relevance to marketing [ SMR, Summer 2008 ].
Marketing leveraging the groundswell of customers in blogs, social networking sites has emerged as an [...]
Posts Tagged ‘social-networking; groundswell marketing’
Marketing with Groundswell
Posted in marketing, tagged social-networking; groundswell marketing on October 30, 2008 | Leave a Comment »
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Top 20 News – Bus/Sci/Tech- Archives: Intel Gets Slammed by EU
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